Jeff Bezos, umsunguli we-Amazon kunye nomnye wamadoda azizityebi emhlabeni, ngumntu olandelwa ngokusondeleyo kungekhona nje kwimicimbi yakhe yoshishino, kodwa nakwiinkcukacha zomntu zomntu. Phakathi kwazo, enye eye yavelisa umdla okhethekileyo yifowuni ephathwayo ayisebenzisayo. Nangona abantu abaninzi eUnited States basebenzisa ii-iPhones, i-Bezos yayiyinxalenye yeli qela okwexeshana. Amava akhe ngesixhobo se-Apple aphela ngokukhawuleza emva kwesiganeko esibeka ubumfihlo bakhe bedijithali emngciphekweni.
Ityala likaBezos alikho lodwa; Abanye abantu abafana noBill Gates kunye noMark Zuckerberg baye babonisa ukuthambekela okukhulu ekusebenziseni iifowuni ze-Android, nangona ukuthandwa kwe-iPhone. Kulo mongo, inika umdla ukwazi ukuba kutheni umseki weAmazon egqibe ekubeni enze olu tshintsho kukhetho lwakhe lwetekhnoloji kunye neziphumo ezichaphazela isiganeko esimkhuthaze ukuba atshintshe izixhobo ezihlakaniphile.
I-hack echasene noJeff Bezos eneziphumo zehlabathi
Yonke into yatshintsha kuJeff Bezos ngo-Epreli 4, 2018., xa wayeye kwisidlo sangokuhlwa eLos Angeles apho wadibana khona noMohammed bin Salman, inkosana yesithsaba yaseSaudi Arabia. Ngexesha lentlanganiso, omabini amanani atshintshiselana ngolwazi lomntu siqu. Kwiiveki kamva, uBezos wafumana umyalezo kaWhatsApp oqulethe ividiyo ethunyelwe nguBin Salman ngokwakhe. Ifayile efihliweyo, ngaphezulu kwe-4 MB ngobukhulu, yayijongeka imsulwa ekuqaleni, kodwa yayifihla ispyware esikhohlakeleyo.
Le software yonakalisa ngokupheleleyo iPhone Bezos '. Ngokohlalutyo olulandelayo, isixhobo saqala ukuthumela inani elingaqhelekanga ledatha xa kuthelekiswa nokusetyenziswa kwayo okuqhelekileyo. Incopho yokuya kuthi ga kwi-4,6 GB yedatha ephumayo irekhodwe ngosuku olunye. Iingcali zigqibe kwelokuba iselfowuni ibigqekeziwe kusetyenziswa izixhobo ze-cyber ezinxulumene norhulumente waseSaudi, ngakumbi uSaud al-Qahtani, umntu osondeleyo kwinkosana yesithsaba.
Ukuvuza kwedatha kubandakanya imiyalezo yomntu, iifoto kunye nolunye ulwazi lwabucala. eyayinokusetyenziswa ukuzama ukunyelisa usomashishini. Nangona uMohammed bin Salman ekhanyela nakuphi na ukubandakanyeka kolu hlaselo, ukukrokrelana kwakhe akuzange kuphele. I-scandal yaba nemiphumo yehlabathi kwaye yavusa ingxoxo malunga nokhuseleko lwedijithali naphakathi kwabasebenzisi abanamandla emhlabeni.
Ukusuka kwi-Apple ukuya kwi-Android: Urhwebo lokhuseleko lukaJeff Bezos
Emva kwesiganeko, UJeff Bezos walahlekelwa yintembelo kwizixhobo ze-Apple. Nangona isaziwa kakuhle into yokuba ii-iPhones zinemigangatho yokhuseleko ephezulu, into yokuba wayelixhoba lohlaselo esebenzisa isixhobo sakhe sobuqu yamkhokelela ekubeni enze isigqibo esiqatha: tshintshela kwinkqubo yokusebenza ye-Android, enika uhlengahlengiso olukhulu ngokwemigaqo yabucala kunye nolawulo lokhuseleko. Ukhuseleko luyinkxalabo enkulu namhlanje, ngakumbi ngeenkampani ezininzi zetekhnoloji ezikhuphisanayo ukuba best kwimarike.
Ukuza kuthi ga ngoku, uBezos akenzanga esidlangalaleni eyona nto yenziweyo okanye imodeli. yefowuni oyisebenzisayo ngoku, kodwa uqikelelo lukhomba izinto ezimbini ezinokwenzeka. Kwelinye icala, kukholelwa ukuba inokuba a Google Pixel, ebonakaliswe ngohlaziyo olukhawulezayo kunye nokugxila okuqinileyo kwi-cybersecurity. Kwelinye icala, abanye bacinga ukuba unokusebenzisa imodeli ethile Samsung Galaxy, uphawu olukhethwa ngezinye iinkokeli zeteknoloji ezifana noMark Zuckerberg. Ukhuseleko kwakhona kubalulekile kubasebenzisi isixhobo Samsung.
Inyaniso kukuba utshintsho lukaBezos luphendula kwisizathu esicacileyo.: ukhuseleko lwedatha yakho yobuqu kunye nobungcali. Ekubeni wayefumene iziphumo zokophulwa kokhuseleko ngokwakhe, ukuxhalabela kwakhe ukugcina ulwazi lwakhe lukhuselekile kwaba yinto ephambili. Kwihlabathi apho ubumfihlo bedijithali busengozini, esi sigqibo asimangalisi kwabo balandela ngokusondeleyo izenzo ze-magnate.
Isiganeko esaphawula ngaphambili nangemva kobomi bukaJeff Bezos
Isiqendu esifunyenwe nguJeff Bezos sabangela isiphithiphithi esikhulu hayi kuphela kwezobuchwephesha kunye neendawo zoshishino, kodwa nakwizopolitiko nakumajelo eendaba. Uqhagamshelo phakathi kwesityholo se-cyberattack kunye nomntu wangaphandle kurhulumente ofana no-Mohammed bin Salman uye wavusa ukruthakruthwano lwezozakuzo kwaye wanyanzela ukuba kuqwalaselwe amanyathelo okhuseleko lwedijithali kuwo omabini amashishini nakumaziko oluntu.
Ikwaqaqambise ubuthathaka bedatha nakwizixhobo ezikhuselekileyo.. Ukuba umntu onezixhobo kunye namandla afana noJeff Bezos unokuba lixhoba le-cyber espionage, abasebenzisi abaqhelekileyo banokulindela ntoni? Le ngxoxo iyaqhubeka kwaye ikhuthaza ukuqonda okukhulu malunga nokusetyenziswa kwethekhnoloji enoxanduva kunye nesidingo sokuphumeza iileyile ezongezelelweyo zokhuseleko, ezifana nokuqinisekiswa kwamanyathelo amabini kunye nokusetyenziswa kwezicelo ezifihliweyo.
Ukongeza, eli tyala lasebenza ukwenza abanye abantu abadumileyo kunye neenkokheli zoshishino ziphinde ziqwalasele izenzo zabo zedijithali.. Ukusukela ngoko, kuye kwakho ukwanda okubonakalayo ekwamkelweni kweefowuni ezigxile kubumfihlo, iinkonzo zemiyalezo efihliweyo njengeSiginali, kunye nezikhangeli ezingalandeli umsebenzi wabasebenzisi. Abaninzi bakhetha ukugcina ulwazi oluncinci kangangoko kunokwenzeka efini kwaye basebenzise iinkqubo zokhuseleko zebhayometriki.
Ukuthula malunga nemodeli yangoku
Enye yezona zinto zinomdla kakhulu kweli bali kukuba uJeff Bezos akazange aveze esidlangalaleni imodeli echanekileyo yefowuni yakhe yangoku.. Le mfihlo isenokuba ngenxa yezizathu zokhuseleko, ukuthintela olu lwazi ekubeni lusetyenziswe ngeenjongo ezingalunganga. Kukwabalulekile ukuqwalasela ukuba, kwizangqa ezithile, ukugcina ezi ntlobo zeenkcukacha ngasese yindlela elula kodwa esebenzayo yokukhusela ulwazi lomntu.
Ezinye iithiyori zicebisa ukuba usenokuba ukhethe isixhobo esivumela ukuba kuseto oluphezulu lwabucala., njengeetheminali zomgca weshishini ezilungiselelwe ukusetyenziswa kwangaphakathi okanye ngesoftware yokhuseleko olulodwa. Ayinakuba ngqiqweni ukucinga ukuba uBezos angasebenzisa i-smartphone enenkqubo yokusebenza eyenziwe ngokwezifiso, okanye enye ephuhliswe eneenkcukacha ezizodwa zobugcisa kuye kunye namaqabane akhe asondeleyo.
Nokuba imeko ithini na, into ebalulekileyo ekufuneka uyiqaphele kukuba olu tshintsho lubonisa indlela eqaphela ngakumbi kubumfihlo bedijithali.. Ukukhetha ifowuni ephathwayo akusapheleli kwi-aesthetics okanye ukusebenza, kodwa kunoko kudibanisa izinto ezifana nokukhuselwa kwedatha, ukukhululeka kokuphunyezwa kwezixhobo zokufihla, kunye nokuchasana nokuhlaselwa kwe-cyberattacks.
Ukhuseleko kuqala
Okwenzekileyo kuJeff Bezos kusikhumbuza ukuba akukho mntu ukhululekile ekujoliswe kuyo ekuhlaselweni kwihlabathi ledijithali.. Kwanawona manani anempembelelo naxhotyiswe kakuhle anokuchaphazeleka ngokwaphulwa okunzulu okuchaphazela kungekuphela nje igama labo kodwa nobomi babo bobuqu nobungcali. Kulo mxholo, Ukukhetha isixhobo esiphathwayo kuba sisigqibo sobuchule ngaphezu kokhetho lophawu nje.
Namhlanje, ukhuseleko lwedijithali ngumba ophambili, abantu abangakumbi nangakumbi bacinga nzulu ngendlela ezikhuselwe ngayo izixhobo zabo kwizisongelo zangaphandle. Kwaye ngelixa isiganeko esifunyenwe nguBezos sasigqithise, sisebenza njengomnxeba wokuvuka kubo bobabini abasebenzisi kunye namashishini. Ukomeleza i-cybersecurity ayisiyiyo inketho, kodwa iyimfuneko kwilizwe eliqhagamshelweyo esiphila kulo.
UJeff Bezos ukhethe ukushiya i-iPhone yakhe ngasemva., kungekhona ngenxa yefashoni okanye ukusebenza, kodwa ngenxa yokuba ubumfihlo babo busengozini. Isiganeko, esibhalwe ngokubanzi kunye nesihloko sohlalutyo lwamazwe ngamazwe, siphawule inguqu kubudlelwane bayo kunye nobuchwepheshe beselula.
Nangona engakhange aveze ukuba yeyiphi imodeli ayisebenzisayo ngoku, yonke into ibonisa ukuba amava akhe amfundise ukuba awukwazi ukuyeka ukulinda kwakho, nanjenge-CEO ye-Amazon. Yabelana ngeendaba kwaye abasebenzisi abaninzi baya kwazi ngayo..